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Google to add celebrity endorsements to search results

Google + new feature will provide endorsement to searched products by celebrities such as the Kardashian sisters.


Google is planning a new advertising program that will show celebrity endorsement of products.

Christian Oestlien, Google’s head of social advertising said that the company is currently testing the feature, which will appear under paid search results.

During his presentation at the SMX Conference in New York City, Oestlien showed a sample screenshot in which a product, available in US department store Sears, appeared in search results with the endorsement of the Kardashian sisters.

“Some advertisers use celebrity endorsement in their ads. This test extends the option of celebrity endorsement to online campaigns,” a Google spokesman said. “We’re always testing new ways to make advertising more compelling to our users and advertisers.”

Some experts claim that Google’s move is an attempt to get rid of companies that offer illegitimate or fake products. Under new Google Plus social network, celebrities will be able to ‘+1’the websites they support.

The feature is about to arrive in the US and will be available in the UK later.

Google+, which launched in June, saw 25 million people sign up in the first few weeks of the service. However, growth is reported to have slowed in recent weeks, with some technology observers questioning whether the social service can reach the mainstream.

Filed in: Technology News

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