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‘Breaking Dawn’ Outpaces Previous ‘Twilight’ on Disc

imageLOS ANGELES: “The Twilight Saga: Breaking Dawn — Part 1″ got off to a stronger start on home entertainment than the last “Twilight” movies, selling 3.2 million DVD and Blu-ray discs over the weekend.

That is 18 percent more than the 2010 “The Twilight Saga: Eclipse” took in its first weekend of home release in December 2010. “Eclipse” sold 2.7 million units its first weekend of release.

The discs went on sale at midnight on Saturday — timing reserved for big titles. Target and Walmart stores each sold exclusive versions of “Breaking Dawn” DVDs and Blu-rays, and held special events just after midnight Saturday morning.

Summit said that film also had approximately 50,000 digital sales, a 47 percent increase over “Eclipse,” and approximately 80,000 Video-on-demand transactions, a 142 percent increase over the 2010 movie.

“The Twilight Saga: Breaking Dawn — Part 1″ was released in theaters on November 16, 2011 and has grossed more than $700 million worldwide.

The second installment in “Breaking Dawn” — and the final episode of the “Twilight” series — is scheduled for a November 16 theatrical release. (Reuters)

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